Attractions. So I stopped at an rv park in Wall. Basically in 1931 the Husteds bought the drug store in Wall and quickly found there wasn't much trade. After 5 years of slow trade Dorothy had the idea of offering travellers free iced water and erected signs on route 16a. It worked and soon the shop was buzzing with many hot and thirsty travellers who also bought ice creams etc. By the end of that summer they had to hire 8 staff to handle the demand. The rest is history. They can now get up to 20,000 visitors on a hot summers day.
Shows the power of marketing!