SWOT Analysis of Tourism in Mongolia:

STRENGTHS

• The history- Most people are interested in Mongolian history because of Chinggis Khaan. There are many places that tourists could go to discover more about Mongolian history.

• Natural formation- Mongolia has many destinations that shows beauty of the nature. There are rocky mountains, big lakes and sand dunes.

• Nomadic life style- In the country side, people still live in a nomadic life style. Tourists enjoy learning about traditional way of life.

• Art and culture- Mongolian traditional clothes are so unique. Also, Mongolian dance, Khuumii, ( throat singing), traditional art, contortion and music instruments draw tourists attention.

WEAKNESSES

• Accommodation- Most tourist stay in the countryside for their travel, but some of the accommodations don't meet the basic requirements.

• Tourist come only in summer.- There is no way to travel in the long distance during winter. Because it gets down -30C degrees. Basically tourism stops during winter.

• Pollution in the city- Half of the population lives in the Ulaanbaatar city which makes a heavy traffic. It makes people frustrated.

• The destinations are far from each other and it takes hours to drive to one another. It is tiring for old people.

OPPORTUNITIES

• Improvement for the accommodations- As mentioned above, hotels and camps are not very well developed in some areas. If they improve services in the countryside, it will have more benefits.

• Flight services- Only few provinces has small airport. If they build more airports, it will make travel easier. Tourist will save their time and it will be more comfortable.

• Repairing some cultural destinations- Over time, some of the great statues and destinations are broken and got old.

• Road signs- There is no road sign and no way to go on travel on our own. Only the people who know the road very well will bring you to the destinations.

THREATS

• Heavy traffic in the city- If the traffic still continues in the coming years, tourists will get tired of traffic and will not choose to come to Mongolia.

• Train the tour guides well- It is something that I saw in my country. Tour companies send sometime who speaks English for the tourist. Sometimes they don't have an idea of how they introduce destinations.

• Theft- People should be really careful with thieves in the streets and in the public transportation.