Switzerland is fake. That is my conclusion. Now don't go thinking that I am just making outrageous judgements... I have now spent a long weekend (note the 'long' please Alice) in the country and did some serious research. However, I stick to my theory for the following reasons:

The cheese can not possibly be that amazing.
The streets can not be that clean and tidy. (Did I say streets? I meant entire country...)
The grass can not be that bright and lush in colour.
The cows can not seriously go wandering happily around with bells around their necks.
The gluten-free bread can not be that seedfilled and brown and yummy.
The chocolate can just not be that tasty. (I feel I could be convinced to do more research on this one).
The mountains can not be so picturesue that they remind me of the spiky top of a pavlova.
The airport can not be so organised that I landed, had my bags and was off on the train 10 minutes BEFORE I was due to arrive.
The people can not be that multilingual.
The houses can not have such perfect plants on every balcony.
The lakes and rivers can not be so crystal clear that I want to drink them just because I can.

So, like I say, its fake. An illusion. Counterfeit. Imaginary. Unreal. Fiction.