In 1995 the South African government set up a process for the granting of casino licenses, establishing an agency to do this called the Gambling Board. The bid documents stipulated that bidders should demonstrate how they would attract tourism and thereby grow the economy and stimulate job creation. A consortium, called Akani Egoli (Gold Reef City), put in a bid that included the commitment to building a museum. Their bid was successful, the Gold Reef City Casino was built and an adjacent piece of land given for the construction of a museum. The cost of the construction of what became the Apartheid Museum was paid for by Gold Reef City