Delta began in 1946 as a company named "Rhodesian Breweries Limited". Its origins go back even further, to 1898, the year of the founding of the country's first beer brewery on Cameron Street in the city of Salisbury, which today is Harare, the capital. Delta promotes its brands through cultural activities including the Jikinya Dance Festival, the Chibuku Neshamwari Traditional Dance Festival and the Chibuku Road to Fame competition which is similar to reality tv shows such as American Idol.Zambezi is Zimbabwe's national beer, brewed by Delta Corporation. It is made from malt, maize, hops and water, and is 4.7% abv.Chibuku is a commercial sorghum beer based on the traditional Umqombothi home made African beers, the main grains used are malted sorghum and maize but may also contain millet. Chibuku is often the choice of less affluent consumers who can't afford bottled beer, and this may still be the case for many of the consumers in Zimbabwe, Zambia, Malawi and Botswana. However there are also consumers in the emerging middle class who enjoy the beer as a preference, because of the taste and for the health connotations