This product caught my eye. It's described at the top as "Chosen by you", that is, it appears on the shelf by public demand; I guess it may have been chosen by some on a market research panel, but it is very hard to imagine anyone thinking "We need 'foam sweets', teeth shaped, for our children'. The teeth theme does, obviously, seem a highly paradoxical marketing approach. Perhaps they should go further and ask the British Dental Association to endorse the product...