Elliot is CEO and/or MD, of a Health, Fitness and Property conglomerate, so he trains hard to "look the part". I suppose when you think about it, there's not really an obvious "look" one would associate with "property" part of the business, so with prospective clients on the property side, I guess that Elliot would just assume the persona of some big property player, like, say, The Duke of Westminster (he might, perhaps, pick up his phone and say things like "Yeah, Daphne, put something in the diary to review the HSBC deal"). Conversely, running a Health & Fitness organisation is not something I personally could do as such, as the clients would only need to look at me for a second to realise that I don't practice what I preach.