Its a great concept, the conveyor, the ease of selecting something that looks good etc. This lad's been eating the stuff since he was a nipper. Also, I'd guess there's not many businesses with an exclamation mark in their name. I think Westward Ho! is the only place name which has one, although one would have thought there'd be one in America. Or, how about a new concept, a place name with a question mark, like Borchester? or Newtown?